Overview
March 4, 2026
2:00 PM - 2:30 PM EST
Choosing the right virtual health and well-being partner isn’t just another line on a to-do list, it’s a decision that can shape the future of your students and your campus. When it comes to student well-being, “good enough” isn’t enough.
Join TimelyCare and Union College for a candid conversation about the pivotal moments that led Union to reevaluate their approach, the challenges they faced in making a change, and the measurable impact they’ve experienced since partnering with TimelyCare.
You’ll gain practical insight into what differentiates a true partner from a vendor, how to navigate the transition process with confidence, and the essential criteria every institution should consider when building a sustainable, student-centered wellness strategy.
Why You Should Attend
Hear directly from Union College about their decision-making process and early outcomes.
Gain practical, actionable guidance, not a sales pitch.
Learn how to avoid common pitfalls when switching providers.
Walk away with a clearer framework for evaluating long-term student wellness partnerships.
Register Now
Panelists
Dr. Marcus Hotaling
Director of Student Counseling
Union College
Marcus Hotaling, Ph.D received his bachelor’s degree from Alfred University in 1995 and his doctorate in counseling psychology in 2001 from the University at Albany. He completed his doctoral internship at the Northampton Veteran’s Affairs Hospital and UMass Amherst’s Counseling Center.
Since graduating, Marcus has worked in a variety of higher educational settings, starting his career as the Assistant Director at University of Albany’s Career Development Center in 2001 before joining Rensselaer Polytechnic Institute as a psychologist and Outreach Coordinator in 2003. He has been the Counseling Center Director at Union since July 2007.
Marcus is active in local and national psychological organizations, serving as the Mental Health Chair and Secretary for the American College Health Association in 2009 and 2001 respectively. Additionally, Marcus serves as the secretary for the Capital Region Alcohol and Other Drug Consortium and the mental health chair for the New York State College Health Association. His research and professional presentations have focused on social networking and its impact on professional ethics and generational differences, in addition to researching and presenting on mental health trends and medication use and abuse.
Michelle Lanter Smith
Chief Marketing Officer
TimelyCare
Michelle Lanter Smith is the Chief Marketing Officer at TimelyCare, where she is responsible for driving innovative marketing strategies, enhancing brand visibility, and expanding the company’s reach within the higher ed and healthcare technology space. With a career spanning leadership roles across mid-market software firms and emerging startups, Michelle is a dynamic, three-time CMO known for delivering transformative business outcomes.
A Golden Globee Award winner, Michelle brings a unique combination of visionary leadership and operational expertise. She has successfully managed diverse marketing teams across North America, Latin America, and India, expertly implementing strategies that transform marketing functions into revenue powerhouses. Recently, she oversaw a "House of Brands" strategy for a leading HCM software company, integrating numerous acquisitions and steering a global team of 100 marketers, designers, and business development representatives.
In addition to her role as CMO, Michelle previously served as President of PrismHR. She holds an MBA from Northwestern University's Kellogg School of Management and began her career in marketing at IBM. Michelle also serves as a Trustee at Elmhurst University, demonstrating her commitment to leadership and mentorship in business and education.
In her role at TimelyCare, Michelle is committed to advancing the company’s mission and creating impactful solutions that redefine healthcare accessibility.